Enhancements include new ‘made to order’ section and expanded bedding and outdoor categories
CALHOUN, Ga. — April 14, 2015 — Surya’s spring 2015 catalog is now available in print, online and ‘on the go’ via Surya’s free iPad® app. The 750+-page catalog showcases more than 7,000 coordinating home accessories – including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents and bedding – and features a new section devoted to the brand’s made to order programs.
Highlighting Surya’s extensive range of customization options, the ‘made to order’ section includes the Made to Order Art Program, which offers over one million possible art work configurations, and the Cut and Sew Rug Program, which enables customers to specify a rug in any shape or size for shipment within three weeks. A selection of made to order poufs and pillows, all handcrafted in the USA, is also featured.
“We are constantly seeking ways to simplify the design process and enrich the customer experience,” said Satya Tiwari, president, Surya. “In this catalog, we wanted to emphasize not only our expansive product offering but also our growing customization options. With our new made to order programs, it’s possible to achieve almost any conceivable look within a living space – imagination is the only limit.”
Other noteworthy additions include a significantly enhanced bedding section that spotlights more than 50 new designs available across an array of aesthetics and price points. Artfully styled bedding shots include insets of product details for ease of viewing. The outdoor section has also been expanded to include recently introduced outdoor lighting, mirror and decorative accent categories, along with outdoor rugs, pillows and poufs in an assortment of colors, materials, styles and constructions.
To correspond with the release of the catalog, Surya has announced price reductions for a large selection of products across all categories, including 720+ rug designs, 650+ pillow designs and 220+ lamp options. These reductions are a direct result of increased operational efficiencies in Surya’s supply chain.
Added Tiwari, “Our operations team has been working very closely with our vendors to optimize costs, and we are excited to be able to pass along to our customers a number of price decreases across all of our home accessory categories while providing the same high quality products for which the Surya brand is known.”
The new catalog will be mailed to customers later this week and can be accessed digitally now at www.surya.com/ecatalog/. Market attendees can also pick up a copy of the catalog during High Point Market at the Surya showroom – Showplace 4100 – which will be open daily from 8 a.m. to 8 p.m.
Surya is the premier one-stop source for coordinating home accessories for a broad range of lifestyles and budgets. An expert at translating the latest apparel and interior design trends, Surya artfully combines color, pattern and texture to offer more than 30,000 fashion forward products, including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents and bedding. The brand also provides innovative display, merchandising and training solutions to support retailers in successfully promoting and selling home accessories. Surya has showrooms in Atlanta, Dallas, Chicago, High Point, Las Vegas, New Delhi and Toronto. To learn more, visit www.surya.com.