JUNE 13, 2016 (NEW YORK, NY) – Today, OBEETEE, a world leader in handwoven carpets , launches its new website. The company’s new digital platform brings to life its dynamic and creative rug designs as well as its dedication to providing a sustainable future and inclusive growth for everyone associated with them.
“OBEETEE is steeped in a rich heritage while we look towards the future both in the rugs we create and the way in which we create them. We are passionate about improving the lives of our employees as well as the environment in which we produce our rugs,” explains Rudra Chatterjee , Chairman of Obeetee. “Our new site echos those passions and let’s visitors get a more vibrant feel for our vision as a company and a corporate citizen of the world.”
At first glance, the dynamic rugs that OBEETEE’s talented design studio creates come to life and show the range of contemporary and classic styles. However, their vision for giving back is also immediately evident as well. Retailers and designers may have many choices when it comes to the rug industry, but what sets OBEETEE apart is their unyielding support for their community. They needed their website to convey that. Visitors can now see product, hear personally from the leaders of the design studio and learn in great detail about their community outreach efforts such as the Women Weavers program, an employment intiative to train and engage women in rural areas of India in the profession of rug weaving. The site also outlines OBEETEE’s involvement with Project Mala, an organization that strives to educate Indian children in poor economic conditions , as well as their devotion to drastically cut the use of the water and energy it takes to create their rugs.
In addition to the wealth of information the website provides about the company, retailers and soon designers will have a personal login that allows them to preview CAD designs personally selected by their OBEETEE team members based on previous orders and specified design requirements. The password-protected section also allows clients to review there finished designs and orders , and includes the capability to “shortlist” designs so clients can keep track of designs in which they are interested in real time.
“We have clients around the world and we need to ensure that we are offering them the most up-to-date information and service no matter where they are in the world, no matter the time zone ,” Rudra continues.
OBEETEE was established in 1920, and since has become internationally recognized as the premier source for the finest handmade carpets in India. The company has received countless national awards for being the country’s largest and most reputable exporter , and continues to pioneer numerous manufacturing processes today. OBEETEE is well-known to retailers in the US market as their client list includes a broad range of both consumer and to-the-trade showrooms such as ABC Home, Currey & Co, West Elm and Room & Board.