Stopped by Momeni to see a new collection called CASPIAN, which is an interesting new product, because it combines three features, a totally traditional design, a non-traditional color scheme, and polypropylene yarn.  And it is so soft.

Now what I have just written is all about product, not seemingly about experience. But it is about experience. The design is called Cairene. The original color combination is a red and green. Antique Cairenes sell for big bucks.


When colored in the tone on tone approach used by Momeni, this pattern becomes a very different rug, and works in a very different environment. This is a highly sophisticated design, made in mass market materials, in a designer oriented coloration. With Internet distribution this coloration crosses between mass market and designer tastes.


This defines the definition of a home accessory in the rug market.