Capel Rugs - America's Rug Company - Press Release
For Immediate Release
April 11, 2016Capel Rugs Debuting Two New WILLIAMSBURG Collections at April MarketLatest Designs Feature Rich, Hand-Loomed Jacquard Construction for Added Dimension

TROY, N.C.Capel Rugs is expanding its best-selling WILLIAMSBURG line of licensed “Trend Meets Tradition” designs at the April 16-20 High Point Market with two new hand-loomed jacquard collections.

Capel Rugs - America's Rug Company - Press Release Left to right: Ashland in aqua, Ashland in greige,
Shalimar Resist in indigo, Shalimar Resist in taupe
Capel Rugs Ashland NaturalThe collections – Ashland and Shalimar Resist – feature a blend of viscose, wool and cotton for a rich, textural feel with a touch of sheen. They are the first jacquard constructions Capel has produced for the WILLIAMSBURG program.

“The hand-loomed jacquard weave gives Ashland and Shalimar Resist a wonderful variegated texture,” said Liza Gusler, licensing manager for the WILLIAMSBURG program. “From any direction you look at these two rugs, they’re going to reflect the light differently, creating subtle shifts in the colors and patterns.”

Available in aqua, natural and greige colorways, Ashland features a paisley pattern with a mango seed motif. The design is inspired by a theme from ancient Persian art that was incorporated into Indian chintz fabrics brought to England, and then to Williamsburg, in the 17th and early 18th centuries.

“This pattern revolutionized the fabric world and has remained popular through more than three centuries,” said Gusler. “We’re updating this classic design with a lovely, soothing neutral palette that will work well with a wide range of interiors.”

Capel Rugs Ashland naturalShalimar Resist, the other new rug design being introduced this market, is inspired by an antique resist-print fabric from the Colonial Williamsburg Foundation’s collection of 70,000 fabrics, furniture, ceramics and metal wares.

“This design draws on Asian and Near Eastern influences and the wonderful tradition of resist prints such as batik, where parts of a fabric are covered during the dying process for a distinctive artisanal look,” said Gusler.

Like Ashland, Shalimar Resist also features a neutral palette with three colors available: indigo, taupe and khaki.

“Both of these new designs are feminine and flirty with a deep, softly rich pile,” said Gusler, adding that for both collections, a 5′ x 8′ rug may retail for $1,010.

In addition to these two new collections, Capel Rugs also is adding new colors to the WILLIAMSBURG line’s popular Filigree collection. An elegant transitional/traditional design with an all-over, overscaled damask pattern, the Filigree collection is being expanded this market with three new colors: burwell green, grey and indigo. Made in India, this design is hand tufted of 100% wool with a 1/2-inch pile height. A 5′ x 8′ rug may retail for $897.

Capel Rugs - Filigree collectionLeft to right: Filigree in grey, Filigree in burwell green, Filigree in indigo
“These are the first colors we’ve added to Filigree since the collection was introduced 10 years ago,” said Gusler. “These three new versions are right in tune with today’s living trends.”

Celebrating its 80th anniversary this year, the WILLIAMSBURG licensing program now includes more than 7,000 products from 40 leading producers. Inspired by the extensive design archive of the not-for-profit Colonial Williamsburg Foundation, the program’s unique “Trend Meets Tradition” approach fuses the best of American craftsmanship with international influences, reimagining classic 18th-century elements for today’s lifestyles.

To encourage retailers to place orders on new WILLIAMSBURG designs and other market introductions, Capel Rugs will offer two special discounts during this month’s event. With the purchase of three or more new rugs sized 5′ x 8′ or larger, retailers, designers and other buyers will receive a 20% discount. In addition, customers also will have an opportunity to “draw for your discount,” receiving a 10% to 50% savings on orders placed at market.

Capel Rugs shows during the High Point Market in Market Square, Space 112. The company also offers virtual tours of its showroom via a link on

About Capel Rugs
Based in Troy, N.C., Capel, Inc. offers more rugs in more categories than any other area rug company, including original braided rugs, the finest hand knotted rugs, best selling hand tufted rugs, innovative outdoor rugs and kids rugs. To see more from Capel Rugs’ program, visit Capel Rugs: Facebook | Twitter | Blog