Creative Matters formally announces that their handwoven custom and collection rug designs are now available in Canadian wool. There’s a strong demand for Canadian wool floorcoverings both domestically and abroad.
As interest in sustainability grows, wool’s reputation shines brightly,” says Carol Sebert, President of Creative Matters. “ Not only is it renewable and biodegradable, it also offers stain and fire resistance without added chemicals.”
Prior to our Canadian wool revelation, Creative Matters worked mostly with New Zealand wool for our handwoven floor coverings made in India, and with Tibetan wool for our rugs handknotted in Nepal. Both of those options remain sound choices with New Zealand wool offering unparalleled consistency and Tibetan wool being renowned for its beautiful character. Wool from Canadian sheep, though, has its own special properties thanks to our colder climate. It is known for its elasticity which makes it hold its shape and also for its dyability.
The story of their experimentation with Canadian wool began in 2019 when Carol met Matthew Rowe, CEO of the Canadian Wool Council, official implementors of the Campaign for Wool in Canada. In the ensuing months they hatched a plan to demonstrate the superior qualities of Canadian wool with the creation of a mini-collection of three rugs. Matthew brought acclaimed interior designer Sarah Richardson to the party and the design work began. Fast forward to the fall of 2020 when we released our capsule Canadian wool collection to celebrate the 10th Anniversary of the Campaign for Wool – a patronage of long-time environmentalist HRH The Prince of Wales – to great fanfare including a feature in Architectural Digest Online.