screen-shot-2016-11-29-at-1-36-31-pmHIGH POINT, N.C. –Serving as the go-to resource for the textile industry since 1990, ITMA has recently undergone a total rebranding, resulting in its new name: International Textile Alliance (ITA). After updating its vision and mission statements, the association and its board chose the name ITA for its ability to communicate the organization’s many benefits beyond the Showtime Market—for which it is most closely associated.

Uniquely positioned at the center of the textile, leather and trimmings industries, ITA is focused on providing resources and opportunities to its membership that promote industry advancement through education, awareness, advocacy and technology. While the Showtime Market is a key benefit of membership, the organization provides a variety of leadership, networking and educational opportunities throughout the year. These events are designed to support individual member businesses, as well as advance the industry.

“In recent months we’ve worked closely with our board and members to hone our mission and define our reason for being,” said Catherine Morsell, executive director of ITA. “The result of this exploration is our new name: International Textile Alliance. We chose it for its ability to represent our commitment to our members and the industry year-round. Following that model, we have renamed our bi-annual event the ITA Showtime Market, and our education program is now called the ITA Educational Foundation.”

ITA has also released a new, streamlined logo that reflects the organization’s rebranding. In addition to modern colors and a refreshed design, it features the organization’s new tagline: Connections Happen Here. The logos for ITA Showtime Market and ITA Educational Foundation have also been updated to reflect the association’s new direction.

“The association has always been, and continues to be, dedicated to investing in the future of the textile, trimming, and leather industries,” added Todd Nifong, president and COO of Al Fresco Functional Fabrics. “We are very excited about our new name and logo, and the opportunities we are creating as the global resource for the textile industry.”

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Formed in 1990 to advance the textile industries through the promotion of education, networking and collaboration year-round, IITA hosts the bi-annual ITA Showtime Market and directs the ITA Educational Foundation. The non-profit, member-driven organization is based in High Point, North Carolina and is supported by leading companies across the industry. For more information, visit