In response to the ongoing COVID-19 pandemic, the High Point Market Authority is expanding the Fall Market dates in an effort to spread out attendance and account for expected reduced capacity requirements for showrooms and buildings. Fall Market will now take place over 9 days from October 13 – 21, 2020.

The states breakdown for each region and the dates included in each period are outlined on the High Point Market website on the COVID-19 Updates page, www.highpointmarket.org/covid-19-updates. International buyers and media will be allowed to select from any of the three periods. Students passes will only be available during Period III. For all attendees, showroom appointments will be highly encouraged.

“We anticipate less restrictive guidelines for large gatherings this fall, but the need for increased safety measures will still exist. Although we have over 11 million square feet spread over 13 city blocks, likely allowing us to have upwards of 50,000 attendees on any given day, we want to be overly cautious and stay below that maximum each day so all guests feel safe and comfortable attending and visiting their favorite showrooms,” commented Tom Conley, president and CEO of the High Point Market Authority.

Additional health and safety measures will also be in effect, such as increased sanitation and cleaning efforts, social distancing requirements, and enhanced medical services in an effort to create a safe and welcoming environment. Further details will be shared as plans develop.

“The safety and well-being of our stakeholders, industry members, and state and local citizens remain paramount,” commented Conley. “Our robust safety and security measures are being expanded to specifically address COVID-19, per guidelines shared by the CDC and local medical authorities. We remain in contact with our state and local health officials, and we will continue to engage with them over these next few months, updating our response plan as needed.”