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Getting New Customers into Showrooms @ HIgh Point Market

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Roz Rustigian Creating at Creative Matters

Most exhibitors appear to target known customers with “discounts” for buyers who make prior appointments.  Many send e-invitations to showroom openings and product introductions. Many megabytes of new introduction product shots are sent.

The exhibitors enticing new customers into their showrooms stand out in the myrad of product shots aimed at old customers.

There are two approaches

Educational  – Panel Discussions with Industry Experts bring interior decorators into a showroom and holds them.  Most events offer CEU credits.

Rugs 101 with Jaipur Living CEO Asha Chaudhary
  • Jaipur Living is by far and away the most aggressive. They  have a panel every day bracketed by hospitality and henna hand painting.
  • Currey & Company, in addition the Potterton POP up Book store of design books, has two educational offerings.
  • KAS is targeting interior
    “Interior Design for Real Life – Solutions that Boost Client Satisfaction” given by Libby Langdon

    decorators with Libby Langdon   talking about decorating small spaces bracketed.

  • Abbyson Living is targets new interior decorators with a discussion about business models lead by a IvyArtistic followed by drinks and small dinner.
  • Obeetee presents a CEU on custom rug design

    Obeetee is leading  a discussion on hand made and custom rugs.

  • The Rug Show (top floor of [email protected] Square) has a panel discussion on Social Responsibility.

The most creative and surest to win  is Carol Seibert of Creataive Matters on the top floor of [email protected] Square.  She  is offering creative workshops 7 times during market. The picture is of Roz Rustigian at The Rug Show last fall in New York City.

To get a fuller listing of offerings, check our Events Calendar or go to http://www.highpointmarket.org/events. 

And then there is the Togar Showroom at Market Square.  People walking by are offered Mimosa’s and invited into the showroom.  They come in.