Cherry Hill, NJ, November 24 2015—After experiencing the death of a young family member of brain cancer, Entryways’ co-owner Alex Kalafatides went to a fundraiser organized by Kristen Gillette, who lost her nine-year-old daughter Kortney Rose to a rare brain cancer. Turning grief into resolve, Kortney’s mother had created a legacy for her daughter, The Kortney Rose Foundation, in 2006. Alex and his wife Eirini, who is president of Entryways, decided to create a special mat with 100% of the proceeds going to the Children’s Hospital of Philadelphia via the foundation.
The nonprofit Kortney Rose Foundation raises money for research and education related to the treatment and cure of childhood brain tumors, the number one cause of cancer deaths in children under age 19. The foundation’s exclusive beneficiary is The Children’s Hospital of Philadelphia (CHOP), which conducts critical research on the genetic causes and cure of pediatric brain tumors and is one of the nation’s top-ranked children’s hospitals.
The mat created to support this important cause is entitled “Gray Ribbon.” This original design features the brain cancer ribbon within a vibrant sunburst and the words ‘Fighting Brain Cancer’ on top. The sun symbolizes hope and the olive branches victory. The mat was designed by Anastasia Pasiopoulou, who recently lost her 11-year-old son Gianni to brain cancer.
Retailers and their customers can make a difference in the fight against a disease that is diagnosed in approximately 2,000 children annually. Direct donations can be made to www.thekortneyrosefoundation.org.
Hand woven of coir, this handmade “Gray Ribbon” mat is hand painted and hand stenciled. For hi res images or more information, please contact Alex Kalafatides at [email protected] or 856-438-0780. To view Entryways doormats, visit Entryways online www.entrywaysusa.com. The new handmade mats will begin to ship in January, 2016.
Entryways is based in New Jersey and specializes in floor and doormats. The company designs, manufactures and imports durable, uniquely designed doormats and rugs in a variety of price points, qualities and sizes. For more than thirty years, the company has been recognized for eco-friendly products featuring bright colors, classic designs and innovative graphics.