Parsippany, N.J., October 22, 2015 –Coyne Public Relations has been chosen by Emerald Expositions to provide public relations and special event management for its upcoming winter 2016 edition of NY NOW®, the Market for Home, Lifestyle + Gift.
Coyne is tasked to elevate awareness of the industry’s most expansive marketplace event by leveraging its exciting lineup of new and returning exhibitors, as well as a comprehensive agenda jam-packed with seminars and one-of-a-kind networking opportunities that provide Market attendees with an unrivalled shopping and sourcing experience.
“We are excited to have Coyne PR as our new agency for the winter edition of NY NOW,” said Jill Campbell, Vice President of Marketing at Emerald Expositions. “Throughout the evaluation process, Coyne stood out as a team that could create even broader awareness of the Market both locally and nationally, and positively impact media attendance at our industry-leading event through their insightful vision and previous tradeshow experience and success.”
The winter 2016 edition of NY NOW, the Market for Home, Lifestyle + Gift, will fill the Jacob K. Javits Convention Center in New York City with three comprehensive collections, encompassing more than 100,000 products in hundreds of product categories. It will begin on Saturday, January 30 with the HANDMADE collection, which closes on Tuesday, February 2. The HOME and LIFESTYLE collections, and Artisan Resource®, will run from Sunday, January 31, through Wednesday, February 3. Attendees from all 50 states and more than 80 countries worldwide are expected.
“We are honored to represent NY NOW at the upcoming winter 2016 market and help further position it as the must-attend industry event,” said Brian Murphy, Vice President at Coyne Public Relations. “The addition of NY NOW marks the continued expansion of our agency’s tradeshow practice, and we look forward to working with our partners at Emerald in developing a comprehensive communications program that will help elevate NY NOW in the minds of both attendees and the media.”
The partnership with NY NOW began on October 1, 2015 with a contract through February 29, 2016.
About NY NOW®, the Market for Home, Lifestyle + Gift
The winter 2016 edition of NY NOW®, the Market for Home, Lifestyle + Gift, will take place at New York City’s Jacob K. Javits Convention Center. NY NOW features three comprehensive collections – HOME, LIFESTYLE and HANDMADE – that encompass 100,000 products in hundreds of product categories. It will begin on Saturday, January 30 with the HANDMADE collection, which closes on Tuesday, February 2. The HOME and LIFESTYLE collections, and Artisan Resource®, will run from Sunday, January 31, through Wednesday, February 3. Attendees from all 50 states and more than 80 countries worldwide are expected. For more information and to register, visit www.nynow.com
About Emerald Expositions
Emerald Expositions is a leading operator of large business-to-business tradeshows in the United States, producing more than 80 tradeshows and conference events per year, connecting hundreds of thousands of buyers and sellers across ten diversified end-markets, including Gift, Home and General Merchandise; Sports & Apparel; Design; Jewelry, Luxury, and Antiques; eCommerce; Photography; Healthcare; Military; and Food. Emerald is headquartered in San Juan Capistrano, CA. The company’s shows are typically the most prominent and important for exhibitors and attendees within their various industries. For more information on Emerald, please visit www.emeraldexpositions.com.
Coyne is a full-service, integrated communications agency with expertise in a variety of industries. Prominent clients include The Walt Disney Company, Hard Rock International, Red Robin Gourmet Burgers, Chrysler, Goodyear Tire & Rubber Company, Shell Lubricants, Columbia Business School and Pfizer. Fueled by the agency’s mission to be the best place to work, employees deliver high-profile programs that drive visibility, engagement and growth for many of the world’s most-trusted brands. The agency has evolved far beyond its PR roots with a dedicated social media practice, an award-winning digital design group and a full advertising and marketing team. Coyne has won more than 750 industry honors in the past decade, including Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report. The agency is also a member of the Worldcom Public Relations Group, the world’s leading partnership of independently-owned PR firms.