ATLANTA – October 7, 2014 – AmericasMart® Atlanta accelerates the integration of its Home and Rug collections with the commitment of ELK Group International to a new 10,000-plus square foot showroom. The expansive space will showcase ELK’s family of home décor, home accents, furniture and lighting lines – Dimond, Lazy Susan and Sterling – together for the first time.
The colocation of its lines allows ELK to simplify the buying experience for its large and diverse customer base. Serving buyers from the home and design, gift, hospitality and e-commerce sectors, the company is now able to showcase multiple lines and collections together to meet the individual needs of its loyal customers. The new space’s location in AmericasMart’s Open Daily Home & Design marketplace also allows designers and retailers to source product from the lines during non-Market times.
ELK Group International selected AmericasMart for the expansive showroom because of the strength of the Market and the industry-leading access to buyers from the Southeast and across the United States and the world.
“We are excited to have ELK Group International as our partner in making AmericasMart the industry’s preferred design resource,” says Dave Savula, executive vice president of Leasing. “We look forward to having the showroom as a vibrant component of our marketplace during our Markets and every day.”
“We are proud to renew our commitment to Atlanta with this expanded showroom,” says John Haste senior vice president of Sales and Marketing of ELK Group International. “We are looking forward to the ability that AmericasMart gives us to expand our diverse product lines and explore new category opportunities. The quality, range and quantity of buyers that it brings to our showroom is the perfect complement to our growing collection.”
The showroom, which is located on Floor 6 of AmericasMart Building 1, features a fresh, new look with the company’s best-ever presentation at AmericasMart. The location places the showroom near a new enclosed bridge connecting the Home & Rug collection in Building 1 to the Gift collection on Floor 6 of Building 2 as well as the relocated Market Club Lounge, a new destination for AmericasMart’s top buyers – those representing buying companies that have attended at least five Markets in the past five years.
A ribbon cutting and special event welcoming buyers to the new showroom will take place in January 2015 atThe Atlanta International Gift and Home Furnishings Market® (showrooms: January 6 – 13; temporaries: January 8 – 12) and The Atlanta International Area Rug Market® featuring the National Oriental Rug Show(showrooms: January 7 – 10; temporaries: January 8 – 10).
ABOUT ELK GROUP INTERNATIONAL
ELK Group International, headquartered in Nesquehoning, PA, is a premier designer and importer of indoor and outdoor residential, designer and commercial lighting fixtures, decorative accessories and furniture. Through their vast distribution network, they function as a single source provider for a variety of complimentary furnishing categories. Their award winning team of international designers and engineers create coordinating products with uncompromising detail while ensuring each item is crafted to exceptionally high standards of quality, innovation and design.
The company founded in 1983 distributes over 9,000 products under ELK Lighting, Landmark Lighting, Nulco, Artistic, Cornerstone, Dimond, Sterling, Bailey Street, ELK Hospitality, Baldinger, HGTV Home, Trump Home, and Mary Kate and Ashley brands. Products are available at a network of fine lighting and furniture showrooms, electrical wholesale distributors, department stores and specialty home improvement companies throughout the world.
AmericasMart Atlanta is the nation’s only global wholesale marketplace housing the world’s single-largest collection of home, gift, area rug and apparel merchandise. The largest of AmericasMart’s 14 annual Markets and shows, The Atlanta International Gift & Home Furnishings Market and The Atlanta International Area Rug Market in January and July are the ignition switch for global retailing with buyers from every U.S. state and as many as 90 countries discovering product in more than 1,400 showrooms and more than 2,500 temporary exhibiting companies. ICON HONORS, the home and gift industry’s most celebrated recognition program, is produced and staged annually by AmericasMart.
Located in downtown Atlanta, the AmericasMart complex contains more than seven million square feet of space. It’s a huge global stage on which manufacturers, designers and sales representatives unveil new lines, launch new designs and introduce new categories – all for the benefit of buyers seeking all that is fresh and first in the home, rug, gift and apparel arenas. For more information, please visit www.AmericasMart.com. Follow us @AmericasMartATL or @AtlantaApparel.