The integrated structure and staffing for the Marketing and Digital teams is announced by Dorothy Belshaw, EVP, Chief Marketing and Digital Officer of IMC She will oversee four areas of marketing and digital strategy:
Brand Strategy & Business Development– Led by Karen Olsen Responsible for: brand and market strategy, buyer acquisition and retail relations market research and data analytics, registration and end-to-end customer experience.
Brand Leaders for each market are: Atlanta Apparel – Kim Adams, Atlanta Gift & Home – Sarah Mount, Las Vegas and High Point Markets – Renee Loper-Boyd.
Call Center, Data Analytics and Registration – Renae Brown
The retail relations group responsible for key account management and support for buying groups across all categories will report directly to Olson
Digital Services – Brandon Ward is responsible for: website and mobile app development; digital marketing deployment and performance analytics; data services and digital products development
Digital & email experience – Tripp Regan
Front end Development – Nathaniel Johnson
Digital optimization and measurement – Danielle Willis
Marketing Services – Brett Austin is responsible for: project management, procurement and production; publication and sponsorships; and programming and events management
Project Management – Nova Belote
Creative – Kris Lamb
Production for publications, sponsorships and signage – Ansley Spencer
Public Relations & Corporate Communications – Barbara Belshaw will directly oversee: media relations; media partnerships; and corporate communications
High Point & Las Vegas – Dallas Britt
Atlanta – Chelsea Peabody Bohannon
Outside strategic support from Cathy Steel of Steel Associates.