The integrated structure and staffing for the Marketing and Digital teams is announced by Dorothy Belshaw, EVP, Chief Marketing and Digital Officer of IMC  She will oversee four areas of marketing and digital strategy:

Brand Strategy & Business DevelopmentLed by Karen Olsen Responsible for: brand and market strategy, buyer acquisition and retail relations market research and data analytics, registration and end-to-end customer experience.

Brand Leaders for each market are: Atlanta Apparel – Kim Adams, Atlanta Gift & Home – Sarah Mount,  Las Vegas and High Point Markets – Renee Loper-Boyd.

Call Center, Data Analytics and Registration – Renae Brown

The retail relations group responsible for key account management and support for buying groups across all categories will report directly to Olson

Digital Services – Brandon Ward is responsible for:  website and mobile app development; digital marketing deployment and performance analytics; data services and digital products development

Digital & email experience – Tripp Regan

Front end Development – Nathaniel Johnson

Digital optimization and measurement – Danielle Willis

Marketing Services  – Brett Austin is responsible for: project management, procurement and production; publication and sponsorships; and programming and events management

Project Management – Nova Belote

Creative – Kris Lamb

Production for publications, sponsorships and signage – Ansley Spencer

Public Relations & Corporate Communications – Barbara Belshaw will directly oversee: media relations; media partnerships; and corporate communications

High Point & Las Vegas – Dallas Britt

Atlanta – Chelsea Peabody Bohannon

Outside strategic support from Cathy Steel of Steel Associates.