Capel LogoNew Products Include Fresh Transitional, Contemporary and Traditional Designs

TROY, N.C. — Building on the momentum of an outstanding spring High Point Market, Capel Rugs is introducing six new collections of fashion-forward rugs at the summer markets in Atlanta and Las Vegas designed to help retailers spark new store traffic and sales.

The company’s summer market introductions include fresh transitional, contemporary and traditional designs in a range of popular constructions and price points. In addition, Capel Rugs will be featuring an assortment of its most successful new collections introduced at the April High Point Market in Atlanta and Las Vegas, including additions to the bestselling WILLIAMSBURG® line of licensed “trend meets tradition” rugs.

“We had a great April market, with attendance and sales both showing big gains,” said Cameron Capel, vice president of national accounts for Capel Rugs. “Our new introductions were well received across the board. We’ve been listening very closely to our customers and sales staff, and that has helped us create new designs that meet specific needs emerging in the market. This collaborative approach gives us an even better understanding of what excites and motivates today’s consumers.”

At the Atlanta International Area Rug Market being held July 13 to 16, Capel Rugs will exhibit in its showroom in AmericasMart Building 1, space 3-C-15. At the Las Vegas Market taking place July 31 to Aug. 4, Capel Rugs will exhibit in its new permanent showroom in the World Market Center’s Building A, Space A-133.

“We can’t wait to show buyers and designers our new showroom in Las Vegas,” said Capel. “It features a fresh layout with faux-brick wall treatments that provide a perfect backdrop for our trendsetting designs.” Capel added that the company’s showroom in Atlanta, honored in 2015 with a Best Visual Display award from the market, also is “very easy to shop.”

Capel’s featured introductions at the upcoming Atlanta and Las Vegas markets include:

Capel BarlettaBARLETTA
Hand knotted in India of 100% wool, Barletta is a new transitional collection offered in five colors — seafoam, oyster, slate, natural light blue and wheat. Sizes include 5’6″x 8’6″, 8′ x 10′ and 9′ x 12′. A 5’6″ x 8’6″ rug may retail for $1,549.
Capel BodrumBODRUM
A new traditional, zero-pile design, Bodrum is hand knotted in India of 100% wool. Three patterns and colorways are available — gold/navy, natural/sage and khaki/spice. Sizes include 5’6″ x 8’6″, 8′ x 10′ and 9′ x 12′. A 5’6″ x 8’6″ rug may retail for $1,249.
Capel CallistaCALLISTA
Hand tufted in India, Callista is a 100% wool design in transitional styling that features different-sized yarns for added textural interest. It’s available in three color ways — cream, navy and mocha. Sizes include 5′ x 8′, 8′ x 10′ and 9′ x 12′. A 5′ x 8′ rug may retail for $449.
Capel GravityGRAVITY
Machine woven in Belgium of 70% polyester and 30% olefin, Gravity is a new casual transitional design with a linear motif in three colors — charcoal, blue and cream. The pile height is 1.25 inches, for a soft, plush feel. Sizes include 3’11” x 5’6″, 5’3″ x 7’6″, 7’10” x 11′ and 9’2″ x 12’9″. A 5’3″ x 7’6″‘ rug may retail for $449.
Capel KodariKODARI
Kodari is a new collection of traditional and transitional designs with an erased feel in four colors — grey, light blue/grey, ivory and multi ivory. The group is machine made in India of 80% New Zealand wool and 20% viscose. Sizes include 5’3″ x 7’6″, 8′ x 11′ and 10′ x 13′. A 5’3″ x 7’6″ rug may retail for $699.
Capel Simply GabbehSIMPLY GABBEH
Hand loomed of 100% wool in India, Simply Gabbeh takes inspiration from classic Gabbeh patterns from Persia. Updated for today’s lifestyles, the collection features seven colors, including graphite, turquoise, Taos blue, red clay, stucco, multi and adobe. Sizes include 3′ x 5′, 5′ x 8′, 8′ x 10′, 9′ x 12′. A 5′ x 8′ rug may retail for $599.

 

Along with these new collections, Capel Rugs also will spotlight a variety of hot new designs from High Point that many Atlanta and Las Vegas buyers will be seeing for the first time. They include two new additions to the WILLIAMSBURG® line — Ashland and Shalimar Resist, the first jacquard constructions Capel has produced for WILLIAMSBURG — and three new colorways in WILLIAMSBURG’s Filigree Collection, an elegant transitional/traditional design with an overscaled damask pattern.

Also being shown for the first time during the summer markets are Kevin O’Brien’s six new Caravan Collection rugs, the first machine made constructions in the licensed designer’s line; Viking Stripe, a new hand knotted addition to the licensed Genevieve Gorder line; two new colorways (graphite and mushroom) in the Kasbah hand knotted transitional collection; a new seafoam version of Tangier, a transitional machine woven design; and Austin, a collection of four machine woven, 100% olefin casual designs in six colors.

ABOUT CAPEL RUGS
Based in Troy, N.C., Capel, Inc. offers more rugs in more categories than any other area rug company, including original braided rugs, the finest hand knotted rugs, best selling hand tufted rugs, innovative outdoor rugs and kids rugs. To see more from Capel Rugs’ program, visit CapelRugs.com.

###