The big news is that the retail business did not suffer on Black Friday — down only 1% in line with the previous three years according to Shopper Trak. Online retail sales, up about 28% on Thanksgiving and Black Friday, did not erode brick and mortar sales!
Rug News andDesign focuses on store traffic. Two studies on retail trends support our belief that brick and mortar remain an important retail channel.
According to Euclid Analytics, consumers shop in brick and mortar stores (62%) more often than they do online (54%). Convenience and grocery stores are excluded:
Prefer In-Store Experience
“Millennials (20-35 year olds) prefer the in-store experience. Fully 66% of them visit at least one store each week, Compared to 54% respondents overall.
“Respondents like shopping in physical stores because they like to see merchandise first hand (67%), enjoy browing in stores (51%) and like getting products immediately without waiting for delivery (45%).