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Augmented Reality Will Fundamentally Change the Rug Industry


Augmented Reality from the New York Times

Just after Rug News andDesign wrote about Augmented Reality, on page 15, the New York Times announced a new service for delivering news.

Their lead was: “Something profound has happened to your camera. Its very purpose — capturing images — has expanded to include a new role: creating a bridge between our physical and digital worlds.”

“That means with a smartphone camera, you will be able to see an Olympic figure skater suspended at the peak of a quadruple jump as if he were floating in your living room. The camera can become a window into a world enhanced with digital information — adding a piece of sculpture to your bedroom or a car to your driveway. Neither actually there, but appearing to be and believably so.”

Augmented Reality is a new reality which Rug News andDesign will explore for the business of rugs.