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AMAZON Lowers Prices by Compressing Supply Chain from India


“Thousands of Indian sellers have shipped bedding, jewelry, kitchenware and clothing to Amazon warehouses to serve bargain-hunting Americans.” according to a New York Times article  Nov 26, 2017, Amazon, in Hunt for Lower Prices, Recruits Indian Merchants.

With India being the major supplier of rugs, Amazon’s move could change distribution.  Will Amazon reach beyond their current rug suppliers who manufacture a large percentage of their inventory in India to their suppliers?  With the compression of the supply chain, will the Indian sources be able to provide the design innovation and quality control standards that the current wholesalers and importers provide now?  How are “returns”  handled?

Hot Weave Handwoven and Handmade 100×170 cm Natural Gray/Grey Pure 100% Cow-Hide Leather

To easily locate Indian goods, Amazon has a special page Amazon.com/India  There are a plethora of poufs, pillows, and bedspreads, but “Hot Weave” appeared to be  the only supplier of scatters retailing from $19 – $129, mostly cotton flat weaves except for a polyester/viscose shag and a leather rug.  

Hot Weave Handwoven and Handmade 3’x5′
Hot Weave Handwoven and Handmade 3’8″ x 5’8″ Cotton

A list of current direct suppliers to Amazon is found on the site – link 

Rug News andDesign is interested in this potentially disruptive change in the industry.   Please contact us  [email protected] with any news you may have or have heard.