|Just in time for the fall season, Rug Retailers and Cleaners will soon be receiving their customized 2019 “Woven Treasures” advertising gift calendar published by Paul Shaper Productions. Each customized order is imprinted with a rug retailers and/or cleaners advertising message at the bottom of each month and the cover. Customized orders are closing soon.
To get a jump on season promotions, many Retailers hand the calendars out in October-November. With the informative guides included on “Rug Care” and “How Handmade Rugs Are Made” that customers refer to, the wall calendar is proudly given out all year long. Paul Shaper claims that “It’s really a customized rug catalog with useful information whereby their message is expose throughout the year.”
A leading Rug Cleaner and Retailer, Meg Walker of Aladdin Cleaning & Rugs in San Antonio, has been increasing her calendar order yearly and says:
“We mostly hand them out vs. mailing. Our staff gives them out with pick-ups & deliveries and our customers love them. We keep them at the front desk and in the rug showroom. Customers find the two educational rug guides very useful. It’s great for our advertising mix and branding.”
The trend-setting rug collection each year is carefully curated by the Shapers with enriching descriptions provided by Leslie Atiyeh. Graphics are influenced by the Shapers’ many filming expeditions to the world rug centers and are meant to enhance the Rug Retailers’ and Cleaners’ customer relationship with their established carpet purveyor. This customized 2019 edition will be limited to only one publishing.